How To Out-Market Competitors Using APISCRAPY Website Scraper Platform?
Estimated Reading Time 9 min
AIMLEAP Automation Works Startups | Digital | Innovation| Transformation
You start a new clothing line that is not quite on the level of Zara or H&M, but you think it has the potential to disrupt the clothing industry and thwart big names. But, before you start thinking big, you need a greater understanding of the product landscape to see how similar products are performing in the market — and, more crucially, how they’re capturing the attention of the masses. Competitive analysis and monitoring are required.
Competitor monitoring needs to go much deeper than looking at the social media or advertising tactics of your competitors. You need to take a look at the history of your competitors and check where they have failed to learn from their mistakes. Putting together a good competitive analysis demands high-quality data.
Data will help you capture a better picture of the business landscape, which will help you achieve a competitive advantage.
Businesses can make 5x faster decisions with the help of data analytics.
Business decision-makers are increasingly relying on data to make decisions. But the question is, how to extract data for market analysis and monitoring? You’ll eventually get the answer in this blog post. Continue reading…..
Get The Assistance Of The Perfect Data Scraping Technology
With technological advances turning the market around, it is paramount that one stays ahead of the trends and leverages advanced technology for data collection. There are companies offering free website scrapers to the customers for their diverse data collection needs. A dynamic web scraper works like a mine worker that goes deeper into the dark mines of data and digs out key information that is indicative of business strategies.
Choosing the best free website+ scraper helps the user collect accurate data efficiently in a structured format of users’ choice without writing a single line of code. Without coding, it seems quite easy to collect data from web pages. Advanced web scraping service has grown in demand due to its use for gaining a competitive advantage in the market. APISCRAPY is one of the most trusted names in the data scraping industry since the company has adopted AI and ML to provide advanced free website scrapers to extract data from millions of web pages. Using APISCRAPY’s data scraper, companies from all business landscapes can extract data and gain competitive advantages. Here is HOW….
APISCRAPY’s Free Website Scraper To Gain Competitive Advantage
Gone are the days when businesses were making decisions based on their experiences and intuitions. In this evolving era of technology, data is widely used to analyze the market and make decisions.
Today, 97.2% of businesses are investing in big data and artificial intelligence.
Companies like APISCRAPY are providing a free website scraper powered by AI to support data collection functions. It helps the user extract data for market and competitor analysis in the most seamless way possible.
To get quick access to data, businesses from all fields are integrating APISCRAPY’s best data scraper with their data collection system and operation. Here are a few instances of using APISCRAPY free website scraper and expert scraping service for achieving competitive advantage;
● Investigate Product Prices
According to McKinsey, up to 30% of the pricing decisions made each year fail to deliver the optimal price.
Deciding the right prices for your products is a balancing act. A low price isn’t always right; the product may generate a steady stream of sales without making profits, but we all want to manage our household expenses and pay our bills, right? When a product or service is priced higher than the expectations of the buyers, a business may experience fewer sales and “price out” more budget-conscious buyers, losing a lot of potential customers.
So, you have to do your homework and apart from considering production and business expenses and revenue goals, you must check competitor pricing in a numerical way. By using a dynamic free website scraper from APISCRAPY, extract helpful data from web sources to adjust and decide your product prices when needed. The best data scraper works smoothly to fulfill your scalable data needs.
● Brand Monitoring
Are you monitoring your brand mentions? If not, you better get started right away. Brand monitoring helps you do market research and ensure that your brand remains relevant and popular among your target market. People will tell you what they like and dislike about you and compare you to your competition—all of this information is useful in shaping your marketing plan.
Learn what people feel about your brand and how it is performing among the giants in the industry with brand monitoring. Using a free website scraper, you can get all the data you need from a variety of different channels to measure and monitor the success of your business over time simply by scraping.
● Sentiment Analysis
The technique of identifying the emotions underlying a piece of text and information is known as sentiment analysis. The goal of sentiment analysis is to classify a piece of text as good, negative, or neutral. Every business wants to know the desires of its target audience to be able to satisfy them.
By extracting large emails, blog posts, support tickets, web chats, social media channels, forums, and comments using APISCRAPY’s free website scraper, you can easily identify what your customers want and plan your activities accordingly. Sentiment analysis through data will help you develop better business strategies to stay ahead of your competition.
● Lead generation
Getting more and better leads is very important for businesses to have a competitive advantage. But generating high-quality leads is much more challenging than it looks. In fact,
37% of marketers identified getting high-quality leads as one of their most difficult tasks.
The most effortless way to ideally pull data from a variety of sources is outsourcing experts for a world-class web scraping service. One can also go for automated data scrapers to extract data efficiently. Contact numbers, email IDs, names, and addresses, you can extract everything from your competitors’ websites using a free website scraper from APISCRAPY and generate qualified leads to gain a competitive advantage.
● SEO Tracking
Organic search accounts for 53.3% of all website visits.
So, having higher search engine rankings than your competitors is critical to gaining a competitive advantage. Web scraping enables you to collect massive amounts of data quickly to determine the type of content being posted, the PPC ads running and keywords being optimized on your competitors’ websites.
Using APISCRAPY’s free website scraper, you can acquire the necessary data and conduct an analysis to determine the best possible SEO tactics for improving your website’s ranking on Google. The best data scraper helps you get useful data on keyword density, meta descriptions, titles, and other content-related indicators.
● Develop Social Media Strategy
If your business is losing track and your competitors are outpacing it, then you need to develop a smart social media strategy. Use data to improve your social media strategy and increase consumer engagement and retention, get qualified leads, and increase conversions. From popular hashtags to the latest trends, get insight into everything with the help of data. Simply said, data is more dependable than intuition.
Integrate a free website scraper to ensure you’re obtaining all the essential data from various social media platforms. Choose APISCRAPY’s data scraping service and tool to automate the process of transferring data from different data sources into a dashboard, or spreadsheet and free up your important time for social media strategy development.
● Process Automation
Businesses no longer see automation as only a tool for eliminating monotonous activities. It has evolved into a crucial component of digital transformation.
According to a McKinsey & Co. 2020 worldwide study, 66% of organizations have piloted automation in one or more business functions.
Automation is a way to achieve efficiency and high productivity in processes. If you automate the data scraping function with a free website scraper from APISCRAPY, you can collect data efficiently and use it for different purposes. By automating the data scraping process, you can make everything well-organized, from decision-making to strategy development, and outgrow your competitors.
● Analyze Competitors’ Funding
You can find out if your competitors are profitable or have venture capital backing by scraping websites like Crunchbase and AngelList. These websites can tell you what kind of funding your business competitors have received, and where they are in the funding process. You may also find out who funded their business, so you can pitch your own products or services to the same or comparable investors.
APISCRAPY’s free website scraper empowers you to extract high-quality funding data from different websites effectively. You can financially secure yourself by finding potential business investors in your industry and getting funds from them.
● Find Product Line And Categories
You learn a lot about what your competitors are selling by scraping their product lines and categories and gain a competitive advantage by selling the same products, but with better quality. When you do this on a bigger scale, you can observe the patterns and similarities that characterize the industry at any given time.
APISCRAPY has engineered the free website scraper to help businesses that are struggling to sell the right products. Using the best data scraper, it becomes easier to collect data on a large scale and monitor what products your competitors are selling and how they are earning better than you. Make sure that your product cost is competitive in order to get all of those budget-conscious buyers to your side.
● Explore Brand Marketing Tactics
Today, businesses are spending their capital on great marketing tactics including PPC, display advertisement, Facebook ads, influencer marketing, etc. You can inspect your competitors’ marking approach instead of craving after their popularity and wondering how they continue to succeed. Using the best data scraper, you will get access to uncovered data that will explain the marketing tactics used by your competitors.
Some Other Use Cases Of Web Scraping For Business Growth
When it comes to collecting crucial information about the business industry, web scraping can serve a variety of purposes. What binds us all together is the fact that data is critical for every company looking to transform and grow. It unquestionably helps in making more educated and exact decisions. If you use a free website scraper for web scraping, you can get quick access to high-quality data available on different types of websites, which can be used for –
- Monitoring hotel/restaurant ratings and reviews from websites like TripAdvisor and Goibibo
- Checking hotel room prices and details from websites like Booking.com and Hotels.com
- Reading Tweets related to an account or hashtag on Twitter
- Analyzing profile data from social networks like Facebook, LinkedIn, etc. for tracking online reputation.
- Monitoring hospital/clinic websites to build a catalog of physicians including their contact details
- Building a strong database of Instagram profile data including images, reels, and videos
- Analyzing data about books and authors from platforms like Amazon Kindle
- Reading articles from various article/PR websites
- Reading historical and latest news from new sites
- Analyzing product data from eCommerce stores like Amazon and Flipkart
- Checking video and movie ratings from IMDB
- Training machine learning models with the scraped data
For digital transformation, data, and analytics have become critical.
By the end of 2022, 90% of corporate plans will emphasize data as a significant business asset and analytics as a fundamental capability.
You should also make data-driven strategies for your business to grow healthier and wealthier, and transform at a speed. From knowing your clients better by having direct access to their needs and desires to managing budgets that will improve your business’ growth or launching a new product on the market, APISCRAPY’s free website scraper is right near you, saving you time, money, and other resources that can easily focus on something else, something more important.
Beat your competitors with APISCRAPY’s best data scraper and 24×7 expert scraping service and assistance.
AIMLEAP Automation Practice
APISCRAPY is a scalable data scraping (web & app) and automation platform that converts any data into ready-to-use data API. The platform is capable to extract data from websites, process data, automate workflows and integrate ready to consume data into database or deliver data in any desired format. APISCRAPY practice provides capabilities that help create highly personalized digital experiences, products and services. Our RPA solutions help customers with insights from data for decision-making, improve operations efficiencies and reduce costs. To learn more, visit us www.apiscrapy.com
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