5 Ways Amazon Reviews API Can Help You Drive Sales
Estimated Reading Time 9 min
AIMLEAP Automation Works Startups | Digital | Innovation| Transformation
This is 2022, and consumers today rely on the Amazon reviews of its 200 million most trusted peers instead of word-of-mouth recommendations. Not only do the users, but the sellers also depend on reviews since they help them analyze consumer sentiments and achieve market intelligence.
Amazon reviews are indisputably genuine. Amazon said that it has a zero-tolerance policy for infractions of its product review policy, and sellers who provide incentives like free goods or discounts in return for reviews risk being permanently delisted from Amazon, facing legal action, and losing their ability to sell forever.
Amazon is no doubt the biggest player in the world in the eCommerce segment. From sellers to buyers, everyone trusts this platform. So, it is expected to be unbiased.
Data Collection From Amazon
As per Statista, Amazon had 469.8 billion USD in sales revenue in 2021.
This translates into a lot of data generated by people who bought products from Amazon and wrote reviews. Most of this data is untouched and can be used by businesses in multiple ways.
If you are a company selling a wide range of products on Amazon, getting the Amazon reviews data can prove to be extremely useful for you. Amazon is working to improve its review procedures, encouraging businesses to analyze customer reviews and respond. This engagement is valued by consumers, who are also growing more adept at spotting reliable reviews.
The Best Way To Collect Amazon Reviews – Amazon Reviews API
Get the Amazon data you want in the predefined format using the right technology. It makes data collection simple for the end user. Invest your time in using Amazon reviews API and accelerate the data collection process. Turn your data scraping ability into strength with Amazon product reviews API. Web scraping Amazon reviews is not challenging anymore.
How Amazon Reviews API Helps You Drive Sales?
Positive product reviews are the leading factor of purchases on Amazon, with 57% of Amazon buyers listing it as an important shopping consideration.
There is a huge importance of Amazon reviews. Also, you as a retailer must understand how critical information and data Amazon reviews have. In a nutshell, Amazon has all the information you want to understand your audience, competitors, market, and consumers. Using Amazon reviews API, the time-consuming procedure of extracting eCommerce data can be streamlined effectively.
1. User Sentiment Analysis
Customers’ reviews matter a lot since they help you know how customers feel about your products or services. For survival and prosperity in the Amazon market, you should know what your customers think about you. You must also extract the customer reviews from the products sold by your competitors in order to estimate their position among their customer base.
However, manually web scraping Amazon reviews, monitoring them, and keeping track of star ratings is not only time-consuming but also impractical because you could not receive the information in a timely manner.
It will take days or weeks to read through hundreds of reviews and determine what makes certain products unique. Even more challenging would be to turn this information into useful insight.
Here comes Amazon reviews API into play. It helps you accelerate the process of bulk data collection and brings accuracy. You can make your business foundation strong with the quick access to data that the Amazon product reviews API provides.
2. Product Improvement
On Amazon, there were 75,138,297 products accessible as of March 2021.
But not all products are the highest selling and liked by the customers. How would you decide what to sell and what to avoid in order to make a good sale?
Well, through Amazon reviews. There are favorable, unfavorable, and critical reviews shared by customers who bought the products. The Amazon reviews guide you to improve the range of your products. You can find the most wanted products on Amazon by scraping customer reviews on your product listings and the products listed by your competitors.
They can help you immensely when coming up with fresh product ideas which will boost your sales.
Web scraping Amazon reviews has been made easy by technology. Just integrate an Amazon reviews API with your business system and extract all the customer reviews from Amazon for understanding market demands.
3. Competitors’ Analysis
Unable to know the reason you are not getting the deserving attention that your competitors are getting? Well, you need to analyze competitor reviews and ratings in order to find what consumers are liking about their products the most.
You’ll discover a key element upon which to base your competitive edge. The Amazon reviews data can be used to analyze the strengths, weaknesses, points of similarity, and points of differences of the competitor products from your own.
Discovering what customers like most about your competitors’ products can help you identify the areas where they outperform you. The ability to focus on competitors’ pricing plans, real-time cost tracking, and seasonal adjustments for improved product offer to the consumer will be made possible by harvesting Amazon data using the Amazon reviews API.
Amazon product reviews API assists you in extracting competitors’ reviews and ratings that help you know where you are struggling and where you are doing better than your competitors.
To get a competitive edge, 90% of Fortune 500 companies currently employ competitive intelligence.
It’s your turn to do it.
4. Market Trends
It is essential to keep up with eCommerce changes and trends; It is not an option, but a necessity. To stay competitive and grow in the eCommerce segment, you must stay up to date on the latest and in fact upcoming industry trends.
New industry research predicts that by the end of 2022, eCommerce would represent 20.4% of all retail sales worldwide, up from only 10% in 2012.
In other words, the world of eCommerce is getting more crowded.
In light of this, eCommerce businesses have started exploring new ways to grow, and trend monitoring and analysis are one of them. By extracting customer reviews, it becomes super easy for companies to understand the latest market trends.
In your industry, new products will come in every day, and the reviews can be used to analyze the shifts and trends. The Amazon reviews API assists in web scraping Amazon reviews that guide you to sell products as per the latest market trends. You can improve your product range as per the latest trends and take your business to the next level.
5. Improved Service
Where are you lacking in terms of service? Don’t know? Here is how you can find out what you are unable to provide to your customers and what they demand.
Just extract all the reviews from your products listed on Amazon using Amazon reviews API and find out what are the requirements of your customers. Customers have found the best way to give feedback to the sellers and that is through reviews.
For them to feel loyal to a business, almost 3 out of 5 customers say that the company must provide excellent customer service.
When you get reviews for your products, they help you improve the product range and service also. You can work on improving your products and services by analyzing reviews. Amazon product reviews API delivers high-quality review data so that you can boost your business significantly.
Top 5 eCommerce Websites In The World
Over 26 million eCommerce sites exist worldwide, and new ones are being launched every single day.
The many internet stores provide goods in a wide range of categories, including apparel, electronics, eyewear, footwear, etc. When you browse the web, you will find so many eCommerce sites that have products for your needs.
However, with so many choices, it might be difficult to decide which website to choose. There is also the persistent problem of credibility. That is why only a few have achieved popularity globally, and these are –
The retail business Amazon was established in 1994 and since then it is growing. It is on pace to become the next company to reach the $2 trillion mark. Amazon offers a range of goods for sale, including fashion, gadgets, music, and books. Additionally, Amazon provides a wide range of services, such as cloud computing, and online streaming. Amazon is undoubtedly one of the top 5 eCommerce websites.
American businessman Pierre Omidyar founded the international online auction and selling company eBay in 1995. One of the first businesses to design and promote an online marketplace connecting consumers and sellers of products and services was eBay. The company, which serves both small companies and lone sellers, dominates the global eCommerce sector. Anyone may create a free eBay account. There are costs involved with having a seller account, such as listing fees.
Although the majority of its transactions are made domestically, Alibaba’s eCommerce platforms serve both Chinese and international customers. Millions of people use Alibaba’s three main websites, Taobao, Tmall, and Alibaba.com, which also serve as home to millions of retailers and enterprises. More transactions are handled by Alibaba than by any other eCommerce company. After obtaining $25 billion from its U.S. IPO, Alibaba rose to become one of the most valuable digital businesses in the world.
The official website of Walmart, Inc., a retail business established in 1994, is walmart.com. On the official website of Walmart, you will find a range of goods, including clothing, jewelry, gadgets, electronics, music, and books. Along with a wide range of other services, Walmart.com also provides online streaming and cloud computing. The website has over a million active members and operates in numerous nations. Walmart is expanding its footsteps all over the world.
Etsy is a famous online marketplace where sellers and buyers can interact easily. Etsy was established in 2005 to match buyers searching for decorative materials, jewelry, collectibles, and products with a more customized touch with small, independent artists, designers, and collectors. Typically, Etsy sellers provide a wide selection of homemade or antique products including art and crafts supplies, jewelry, Jewelry, paper goods, housewares, artisan foods, clothing, etc. According to Yahoo, the eCommerce company had 50 million goods and 2 million merchants as of 2018.
In a nutshell, Amazon reviews have the potential to provide a wealth of information valuable for online sellers waiting to expand. Amazon has a lot of data that can be leveraged by businesses to get a better understanding of their market.
Web scraping Amazon reviews gives you the power to monitor your competitors, discover the latest trends, analyze your market and understand the consumer demands.
If you are struggling and tired of seeing your competitors grow, then extract Amazon reviews with the assistance of Amazon reviews API. It delivers high-quality data in the most streamlined manner. Anyone using Amazon product reviews API can get quick access to relevant data in a structured, machine-readable format.
AIMLEAP Automation Practice
APISCRAPY is a scalable data scraping (web & app) and automation platform that converts any data into ready-to-use data API. The platform is capable to extract data from websites, process data, automate workflows and integrate ready to consume data into database or deliver data in any desired format. APISCRAPY practice provides capabilities that help create highly personalized digital experiences, products and services. Our RPA solutions help customers with insights from data for decision-making, improve operations efficiencies and reduce costs. To learn more, visit us www.apiscrapy.com
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